WHIT Education
December 2025 – Present
About the Role
Leading social media strategy for an education technology platform focused on empowering students to find their voice. WHIT is built on the belief that every student deserves to be heard and have the tools to express themselves effectively.
As Director of Social Media Growth, I was tasked with building the brand's social presence from the ground up ahead of product launch, developing a comprehensive strategy that resonates with educators across K-12 and higher education.
What I've Learned at WHIT
Startup Mindset
Learned to work cross-functional roles and adapt quickly in an early-stage startup environment.
AI Development
Gained hands-on experience using AI tools to build platforms and ensure user-friendliness without sacrificing quality.
User Research
Conducted real in-class testing with teachers and students to verify product viability and gather feedback.
Social Media Strategy
Learned to create a cohesive brand and social media strategy in the education industry from the ground up.
Product & Startup Experience
AI-Powered Development
Aided in developing WHIT's platform using AI tools for backend coding, leveraging Claude AI and ChatGPT Codex to accelerate development and refine core features.
In-Class Testing & Pitching
Assisted with real in-class testing alongside teachers and students to validate the product, and helped develop pitches for school districts to drive implementation and support go-to-market efforts.
