Director of Social Media Growth
Leading social media strategy for an education technology platform focused on empowering students to find their voice. Building brand presence from inception—before product launch.
Dec 2025 – Present
The Mission
At WHIT, we believe every student should have the tools to express themselves effectively. I'm building the brand's social presence from the ground up—crafting strategies that resonate with K-12 and higher education educators before the product even launches.
Working at an early-stage startup means wearing multiple hats. Here's what I've gained from building WHIT from the ground up.
Cross-functional collaboration and rapid adaptation in early-stage environments. Learning to wear multiple hats, move fast, and iterate quickly based on feedback and data.
Hands-on platform building using AI tools while maintaining user-friendliness. Understanding how AI enhances education.
In-class testing with teachers and students for real product validation.
Building cohesive brand identity from ground zero.
Development
Platform Building & Feature Development
Working directly with the founding team on platform development using Claude AI and ChatGPT Codex to accelerate development and refine core features. Learning how to leverage AI tools for rapid prototyping and iteration.
Validation
User Research & Market Implementation
Product validation through real classroom testing with teachers and students. Developing school district pitches for market implementation and learning how to communicate value to educational institutions.
The tech stack powering WHIT's growth
Let's connect and discuss educational technology, AI, and startup opportunities.